Kids love the fruity fun, Moms love the Calcium and Vitamin D!
Here’s why they are so good:
- Made with whole grain
- 12 essential vitamins & minerals
- Good source of calcium
- Excellent source of iron
What you need to know:
As sweetened kids-cereals go, this one does have slightly less sugar than the average 3 teaspoons per serving. The 9 grams are just over 2 teaspoonfuls. A good benchmark for cereal is less than a teaspoon and a half (6 grams). Regular Cheerios have only 1 gram of sugar. Multi-grain have 6 grams.
The fiber count in Fruity Cheerios, despite the “Whole Grain” promise, is low – only 2 grams. Not exciting, especially based on General Mills “Whole Grain” marketing pitch. A good cereal should have at least 3 grams of fiber.
Now take a look at the items (marked in bold) in the ingredient list responsible for the “fruity fun” kids love so much:
Whole Grain Corn, Sugar, Whole Grain Oats, Corn Syrup, Canola and/or Rice Bran Oil, Pear Puree Concentrate, Salt, Corn Starch, Dried Corn Syrup, Corn Bran, Trisodium Phosphate, Natural Flavor, Color (Red 40, Yellow 6, Blue 1 and Other Color Added), Sodium Citrate, Vitamin E (Mixed Tocopherols), BHT and Ascorbic Acid Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Zinc and Iron (Mineral Nutrients), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3.
As for all the purported vitamins and minerals – they are all added as fortifications to the product. They are not part of the original ingredients. Counting on 12 nutrients that are added to a relatively nutrient poor product is the wrong way to go about healthy eating. The bio-availability of all these nutrients mixed together in not necessarily the same as having each of them in its natural state from fruit vegetable or unprocessed whole grains.
What to do at the supermarket:
When buying food for your kids, mind the sugars and artificial colors. As cereals go, 3 grams of fiber or higher, 6 grams or less of sugar. Hey, you can always add your own sweetener to the mix.
By Fooducate
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